On the 5th of August this year, social media went on a meltdown when popular American beer company, Budweiser took to its official social media handle Twitter to subtly announced the multi-million dollar company was thinking of having a collaboration with Ghana’s dancehall artiste Shatta Wale.
The handle which referred to Shatta Wale as the African dancehall king, made a public call to the artistes requesting for a collaboration on a supposed future project.
The excitement since then has suddenly evaporated into thin air with no sign of there being any collaboration.
It seems Budweiser in their announcement were oblivious and had no idea Ghana has laws banning celebrities and musicians from advertising for alcoholic beverages.
The Food and Drugs Authority two years ago released a statement preventing celebrities from advertising for alcoholic beverages. According to the institution, celebrities have a huge following , which includes the youth and allowing them to continue with such adverts will lure the youth into consuming the product.
This we believe, has affected Shatta Wale’s deal with Budweiser and his attempt to milk in some huge sums of money.
Shatta Wale isn’t the only one suffering this fate. Wendy Shey recently made a post revealing how affected she has been by that directive.
According to her, she missed a chance of making money for herself because of the law banning celebrities from advertising for alcoholic beverages.
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